Technology as a strategy for da’wah...A tiny bit of information originates from some remote valley. In the next instant, the same bit of information has wound its way all over the world, in a split second. That is the power of technology. And technology’s recent developments are certainly things to be marvelled at.
What is the perspective of Islam on this matter?
There are many verses in the Quran expounding the usage of these advancements for the benefit of Islam and its dissipation. Among them is Surah Al Kahfi, verses 96 – 97:
“(He said) “Bring me panels of iron.” Finally when he dammed up the space between the two mountains, he said: “Ply your bellows.” They did so until the iron wall became red hot, then he said: “Bring me some molten brass to pour over it.” This became such a barrier that Gog and Magog could not scale it or to dig through it.”
Ar-Rasul (may peace be upon him) has advised us as believers to take whatever wisdom there is and wherever we may find them as these are our long-lost treasures.
Therefore, technology is to be empowered and used to our own advantage and should be utilized fully in strategies for da’wah.
One of the most recent development in publishing is the mobile book (M-book). Books no longer only exist in its traditional bounded hard copies to be held in the hand. You may still hold the reading material in front of you and read ‘the book’ through your mobile-phone.
The teenage market may be the niche for they just love gadgets and new add-ons to their phones. Books specifically written for them may be uploaded on their mobiles. This strategy is being adopted by PTS publications with the cooperation of METADOME through the service of HOTLINK in boosting its sales of books for teens. It is understood too that the launching of this project would be due soon in Malaysia.
For more information, please feel free to browse:
http://universitipts.com/index.php/site/comments/strategi_pts_metadome_masuk_pasaran_buku_mobile/
http://universitipts.com/index.php/site/comments/100_fonovela_pts_metadome_dilancarkan_sempena_pesta_buku_2008/
http://universitipts.com/index.php/site/comments/fail_buku_ini_sudah_diproses_dan_dihantar_ke_metadome/
It is also understood that the same strategy was launched in Japan. And statistics have shown that the sales of such books in its original form have doubled and tripled. Books that teens love so much will eventually find its way on the shelves of these young readers as part of their personal collection.
How good it would be if more ‘syariah-compliant’ books could be churned out? It would certainly enable the efforts and tasks of imparting good values and inculcating Islamic outlook among our young ones to be more vastly dissipated and widely distributed.
I am full of gratitude to Allah for making the books that I have written to be included in this venture. I am indebted too to Puan Ainon Mohd. and all my friends at PTS Publications for allowing and making this possible. Alhamdulillah… the path for more harvests in the hereafter has been paved with this phase and season of sowing, Insya Allah. And I make doa that more of such opportunities would soon appear from other unexpected nooks and corners of our limited life span in this world …Amin.
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